Yes, this is real!
It’s been far too long since the beer world has had a spokesdog! We had Spuds MacKenzie, Alex from Stroh’s… yeah, that’s about it… and they retired in 1989! Luckily for the world, we’re here to bring it back. The question is, which dog will be crowned…
“(White) Dog of the Year!”?
We are now accepting submissions for our first annual “White Dog of the Year” contest! Yes, your dog could be the OFFICIAL MASCOT of El Segundo Brewing Company! Here’s what we’re looking for:
-A photo of your dog with a can of White Dog IPA in the photo
-Yes, it has to be your dog
-No, the dog does not have to be white
-And also no, there are no bonus points if your dog happens to be white
-One dog in the photo, no one else. If you have more than one dog and want to submit more than once, great, just take two separate photos
-Have fun with it! The dog that proudly represents ESBC has to have some moxie, gumption, and obviously, style. Look to the picture of Ruby above. She’s got it all!
-Submissions close on April 30th
Once all the photos are collected, a team of employees will narrow all the submitted photos down to a Top 5.
On 5/18, during our 13th Anniversary Party, we will put all the photos of the top 5 in front of 5 bowls of treats and whichever bowl Ned the dog (Rob’s dog and of “Nitro Ned” fame) eats the treats from, that dog will be White Dog of the Year!
Prizes:
-Photoshoot
-A picture of the newly crowned “White Dog of the Year” at the bar
-Gift basket (treats, leash, collar, t-shirt)
-Free treats whenever the dog visits
-2024 winner will be next years “Ned” in choosing the 2025 White Dog of the Year
-Runners up get a collar
There are some rules, but they’re simple:
-You and your pup have to be available on 5/18
-staff, and Jeff White, are excluded from submitting their dogs. Sorry Ruby!
-You must agree to have your furry friend be the mascot for a year
-You and your dog must be available for at least one photoshoot in the El Segundo area within 1 month of winning the award to take pictures for marketing purposes.
Click HERE to enter!